Understanding Key Differences In Retail & E-Commerce Packaging

Packaging is a multifaceted aspect of product presentation. Whether it’s the intricate design of a candy bar wrapper or the sturdy shipping box that arrives at your doorstep, careful consideration must be given to design, materials, and functionality. These considerations vary depending on the type of packaging, whether it’s for retail or e-commerce purposes. It’s crucial for companies of all sizes to grasp the key distinctions between these two types of packaging and understand how they can impact their overall financial performance.

To assist with this understanding, we’ll delve into the characteristics of each classification and highlight some best practices that every brand should incorporate.

Infographic created by QC Conveyors, innovators in automation conveyors to help streamline operations