The dying of e-mail marketing continues to be greatly exaggerated.
I am sure you’ve probably heard the discussions concerning the imminent decline of email and also the rise of social networking. But independent marketing studies suggest that’s simply not the situation. Let us see exactly what the data informs us.
· 2012 ExactTarget Survey – 66% prefer email because the #1 marketing communication funnel.
· 2012 EmailVision Study – 89.2% of promoting managers say email continues to be important or even more vital that you their overall online marketing strategy in contrast to 2 yrs ago.
· A Merkle Study – 74% of internet adults choose to receive corporate communications via email rather of social networking, junk mail, texting, or phone.
The truth is, the outlook for e-mail marketing – having a twist – is more powerful and accepted ever. Integration may be the twist. Inside a Strong Mail Marketing Trends Survey, 68% of economic leaders plan to integrate e-mail marketing with social networking. And also the marketing invest e-mail marketing (60%) and social networking (55%), shows business leaders plan to pursue a built-in approach.
The Brand New E-mail Marketing Strategy
Employing email by integrating it with social networking, search, and content marketing leads to smarter e-mail marketing. Because email covers every part from the buying cycle and champions permission marketing, it’s effective and efficient. Using its opt-in feature, emails visit a audience prepared to receive them. By itself, email encourages interactivity. But coupled with social networking, search and content marketing, e-mail marketing optimizes results.
Integrating E-mail Marketing with Social Networking
Social networking connect prospects, customers, and companies. Once that’s done, relationships develop offline via email or phone. Email continues to be the preferred method since it is fast, efficient and effective. With integration, both channels reinforce one another as social networking informs e-mail marketing. React to prospects’ questions about social networking sites inside a personal, engaging and focused way. This deepens and broadens your social networking. Also it nurtures your brand. Include links inside your email for your social networking sites to improve your supporters. Also, lightly suggest customers refer your company by discussing your email. Integrating email with social networking improves effectiveness greater than when employing each funnel individually.
Integrating E-mail Marketing with Search
The brilliance of email is based on being able to address every area of the buying cycle. Also it embraces permission marketing, that has replaced interruption marketing. Integration with search provides you with several advantages. Newsletters or eZines are a very good way to increase achieve and make awareness. Adding relevant keywords for your emails increases prospects’ probability of finding your newsletters. You may also drive more prospects from search engines like google aimed at your website by posting newsletters to your website. Keyword-wealthy emails also aid increase the likelihood of your emails going viral. Mixing email with search provides customers with marketing they need. As Jay Baer would say, email has “Youtility”. This can help enhance your leads and also be your company.
Integrating E-mail Marketing with Content Marketing
This a person’s a no-brainer. You should use email as content, like a content delivery oral appliance in an effort to drive conversions. Let us take email as content first. Don’t talk about your services and products. Rather, concentrate on solving customer problems or discuss ground-breaking industry news and trends affecting your customers. Email builds trust by publishing relevant information. Email also serves as a good delivery tool. You are able to attach value-added content like product brochures, situation studies, and videos. Finally, email can drive prospects and clients to squeeze pages. This enhances conversions. Integrating email with content causes it to be simpler for prospects and clients to gain access to, digest and act upon information you printed.
E-mail Marketing Outlook
Because of the exploding development of cellular devices, e-mail marketing may achieve a tipping point by 2015. Today, email has numerous benefits, nevertheless its future is based on integrating along with other marketing channels. As business leaders purse the combination of e-mail marketing along with other channels suggests email is not going anywhere soon. Clearly, your competition think so – knowing by where they are spending their cash.
Questions for that Savvy Marketer
Does your marketing strategy have a holistic approach? Are you currently integrating email guidelines to your marketing efforts? Are you currently growing your leads and growing your company as effectively while you could? Without having a unlimited budget, consider integrating smarter e-mail marketing together with your other marketing channels. In case your prospecting requires a reboot, email may well be a good starting point.